It is a question of following the law, regularly monitoring deliverability and engagement metrics, and improving all the positive elements while keeping negative rates low. There is no just one reason or just one solution to this problem. It is a frequently asked question and, at the same time, a very complex one.
Usually, spam messages look like an advertisement or promotional campaigns of some sort.Įven though you didn’t create an email marketing campaign to perform any kind of fraudulent actions, your messages still can end up in spam for various reasons. These messages are sent without the recipient’s permission and their goal is to receive a profit. In this post we offer the best email marketing practices you must follow to keep your emails out of the spam folder.Įmail spam is undesired messages sent in bulk via email. If you are very serious about email deliverability, you should regularly test to ensure your legitimate email gets delivered to the Inbox.
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